I manage the whole online retail division, but my ultimate job is driving sales through building the brand.
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What job title is better brand manager or retail division manager?
Anonymous
It sounds like what title you should have isn't really what you're asking--it's more of expanding your impact.
There are lots of companies that drive offline brand through their online presence. Take Gary V. and Wine Library, for example. His online presence definitely brings people into his NJ wine store.
Perhaps instead of just having an e-commerce site with all of the shopping basics, you need to use content related tools to intertwine a better story into your shopping experience.
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