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What is Sports Management?

Sport management is a field of education and vocation concerning the business aspect of sport. Some examples of sport managers include the front office system in professional sports, college sports managers, recreational sport managers, sports marketing, event management, facility management, and sports information.

Sport marketing (or sports marketing in the United States) refers to the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.) through associations with sport.

The first sports management firms, which managed endorsement deals and contract negotiations for professional coaches and athletes, began forming in the 1960s and early 1970s with Mark McCormack's International Management Group (IMG), Bob Woolf (Woolf Associates), and Donald Dell's ProServ.

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What are the Career Paths in Sports Management?

This path leads to:

Typical roles: Chief Executives, Marketing Managers, Computer and Information Systems Managers, Industrial Production Managers, Lodging Managers, Computer Programmers, Computer Systems Analysts, Network and Computer Systems Administrators, Computer Systems Engineers/Architects, Aerospace Engineers

Typical tasks:

  • Consult with product development personnel on product specifications such as design, color, and packaging.
  • Answer inquiries pertaining to hotel policies and services, and resolve occupants' complaints.
  • Collect payments, and record data pertaining to funds and expenditures.
  • Compile and write documentation of program development and subsequent revisions, inserting comments in the coded instructions so others can understand the program.
  • Utilize the computer in the analysis and solution of business problems such as development of integrated production and inventory control and cost analysis systems.
  • Monitor network performance to determine whether adjustments need to be made, and to determine where changes will need to be made in the future.
  • Maintain logs related to network functions, as well as maintenance and repair records.
  • Provide guidelines for implementing secure systems to customers or installation teams.
  • Direct the analysis, development, and operation of complete computer systems.
  • Train system users in system operation or maintenance.

Getting In

  • > event organisation
  • web application
  • business continuity
  • public speaking
  • system administration
  • web development

Credentials

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Sports Management