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What is Consumer Goods Manufacturing?

In economics final goods are goods that are ultimately consumed rather than used in the production of another good. For example, a car sold to a consumer is a final good; the components such as tires sold to the car manufacturer are not; they are intermediate goods used to make the final good.

When used in measures of national income and output the term final goods only includes new goods. For instance, the GDP excludes items counted in an earlier year to prevent double counting of production based on resales of the same item second and third hand.

Consumer goods are final goods specifically intended for the mass market. For instance, consumer goods do not include investment assets, like precious antiques, even though these items are final goods.

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What are the Career Paths in Consumer Goods Manufacturing?

This path leads to:

Typical roles: General and Operations Managers, Sales Managers, Marketing Managers, Advertising and Promotions Managers, Computer and Information Systems Managers, Industrial Production Managers, Chief Executives, Financial Managers, Treasurers and Controllers, Storage and Distribution Managers

Typical tasks:

  • Recommend locations for new facilities or oversee the remodeling of current facilities.
  • Direct non-merchandising departments of businesses, such as advertising and purchasing.
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Prepare and negotiate advertising and sales contracts.
  • Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
  • Develop computer information resources, providing for data security and control, strategic computing, and disaster recovery.
  • Nominate citizens to boards and commissions.
  • Make presentations to legislative and other government committees regarding policies, programs, or budgets.
  • Monitor and evaluate the performance of accounting and other financial staff, recommending and implementing personnel actions, such as promotions and dismissals.
  • Coordinate and direct the financial planning, budgeting, procurement, or investment activities of all or part of an organization.

Getting In

  • brand management
  • business intelligence
  • consumer
  • general management
  • market research
  • brand

Credentials

This graph shows the rate of academic degree attainment in this industry.

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Consumer Goods Manufacturing