spraycode

Resume

1. Jan 2005 - Mar 2008
   3 yrs. 2 mos.

   Director

   OnBoard LLC

   Core member of a team that grew a Real Estate Information company from 5 to 35 employees and doubled revenue in two years. Involved in all major decisions as a member of the four person Executive Committee. Hands-on experience in nearly every aspect of the business. Achievements: Responsible for P&L and managing the entire product life cycle from strategic planning to tactical activities including marketing communications to defining the go-to-market strategy, product positioning, key benefits, target customers and ROI on new functionality for multiple product lines Manage outsourced development teams in Singapore and India using Agile Project Management Methodology Engaged by clients as an expert consultant on SEO, Web 2.0 functionality, social applications, widgets, mapping and API development Increased internal efficiencies by over 30% by developing internal CRM system using Salesforce that is now used by all employees and touches every business process Developed design, copy, and SEO for corporate website that has more than doubled the number of qualified inbound leads our sales team received from 2006 to 2007 and lowered CPA by 20% Leveraged social media to gain coverage of a recent product launch in five of the most important industry blogs, including 360 Digest Thought leader for company by creating and managing internal wiki and blog, and by introducing weekly "Lunch and Learn" sessions

    
2. May 2002 - Oct 2003
   1 yr. 5 mos.

   Senior Systems Architect

   WorldLink Media

   Leveraged technical ability and market knowledge to create significant business opportunity for full-service media sales firm. Achievements: Developed web based commercial scheduling system used by over 200 television stations and cable networks using ASP.Net and SQL Server Consistently delivered projects ahead of schedule and under budget

    
3. Jan 2000 - Jan 2001
   1 yr.

   Business Analyst

   Adjoined Consulting (Now Cap Gemini)

   Delivered custom technology solutions to Global 2000 clients as part of a full-service management consulting and technology integration firm. Achievements: Interfaced directly with domain experts during on-site client engagement, assessed client needs and delivered project specifications to meet their business objectives Built web application for large insurance company using ASP and SQL Server 2000 SKILLS Being the first to discover cool new internet technologies and trends, Ruby on Rails, XML, JavaScript, Facebook Developers Platform, API Development, GeoRSS, Widgets, Agile project management, outsource management, SEO, CRM, SDLC, social media, marketing copy

    
4. start - present
   

   Co-Founder

   Evalulogix

   Management/Marketing/Operations Internet start-up that enables school districts to manage their special education resources and stay in compliance with state and federal regulations. Led team through all verticals of business start-up including market analysis, product development, securing financing, market introduction, negotiating partnerships and acquisition by a larger technology services provider. Joseph Fernandez Page 2 Achievements: Managed design, development, QA, and release of sophisticated internet-based business process automation tool now used by nearly 80% of school districts across the country Increased channel revenue by over $500,000 through business development and strategic partnerships with several educational test publishers and software vendors Launched an integrated marketing campaign that increased market share by 50% through a mix of print advertising, direct mail, email, tradeshows, and search engine optimization Defined and analyzed key user data using WebTrends and data mining to segment customers and measure the effectiveness of campaigns and product enhancements Successful exit when acquired by Computer Automation Systems